Traffic is a hard criterion, not a soft one. Thin traffic means half-empty tables, no games at your stake, and tournaments that miss their guarantees. Check the lobby at the hours you actually play, count running tables at your stakes, and note whether the MTT schedule has events under $20 at those hours.
Software quality shows up in specifics: table tiling and resizing, bet-sizing hotkeys, hand history and session stats, time-bank behaviour, reconnection handling, and whether the mobile client supports multiple tables. Many cap mobile play at two to four. Rake structure, percentage and cap, should be published per stake, and rakeback should be expressed as an effective percentage rather than a marketing adjective.
Updated formulation on technology claims. Personalisation and mobile-first design are visibly reshaping poker product roadmaps, and operators market both heavily. Our corpus, however, contains no study measuring the effect of AI-driven personalisation on poker player behaviour. We therefore present it as an industry trend rather than an evidenced mechanism, and we flag the dual-use logic without overclaiming: the same targeting and frictionless interfaces that make a client pleasant to use also make it easier to keep playing longer than intended. That trade-off deserves scrutiny, and it deserves data that does not yet publicly exist.
Live-dealer technology is the fastest-moving adjacent category (see 2.4). Poker-branded live formats, Casino Hold'em, Ultimate Texas Hold'em, Three Card Poker, should be understood as house games with a house edge, not as P2P poker.